Girls’ Generation’s Hyoyeon recently opened up about her first foray into entrepreneurship, revealing a surprising business venture that ultimately ended in failure. The K-pop star’s candid confession came during her appearance on SBS PowerFM’s Cultwo Show, where she shared the details of her ill-fated restaurant in Los Angeles.
Unexpected Culinary Adventure
Hyoyeon surprised fans by disclosing that she had opened a dumpling and buckwheat noodle shop in LA. The business was initially managed by her parents and younger siblings, but visa issues forced her parents to step back, leaving her siblings and their spouses in charge. This unexpected turn of events set the stage for a series of challenges that would ultimately lead to the restaurant’s downfall.
Weather Woes and Misfortune
The Girls’ Generation member explained that her choice of cuisine was based on the assumption that LA’s warm climate would be perfect for selling buckwheat noodles, a popular summer dish. However, fate had other plans. Hyoyeon recounted, “At that time, LA was 10 to 17 degrees Celsius all year round. Isn’t LA supposed to be always hot? I was watching on CCTV, and everyone was wearing long sleeves and padded jackets.”
Financial Strain and Lessons Learned
The unexpected cold weather dealt a severe blow to the business, as buckwheat noodles typically sell well in warmer temperatures. Hyoyeon admitted that the costs of maintaining the business and accommodating her siblings were “enormous.” The financial strain and disappointing outcome have led the idol to declare that she has no plans to venture into business again.
Final Thoughts: Hyoyeon Business Failure LA Teaches Valuable Lessons
While Hyoyeon’s restaurant venture may not have succeeded, her willingness to share her experience offers valuable insights into the challenges of entrepreneurship. The Girls’ Generation star’s story serves as a reminder that even celebrities can face setbacks in the business world. What do you think about Hyoyeon’s candid revelation? Share your thoughts in the comments below!
