This contains an image of Min Hee Jin wearing agreen shirt and a cap on her head and a picture of new jean group members in a circle

 Min Hee Jin ADOR reappointment sparks controversy

Min Hee Jin ADOR reappointment raises questions

Min Hee Jin’s reappointment as ADOR’s in-house director has stirred up controversy in the K-pop industry. The former CEO’s new three-year term, starting November 2, was approved during a special shareholders meeting on October 17, 2024. This Min Hee Jin ADOR reappointment comes after her dismissal from the CEO role in August.

This contains an image of Min Hee Jin  wearing a black suit and a  white vest inside of it and smiling

Despite the reappointment, Min Hee Jin has expressed that her return to the CEO position is crucial for NewJeans’ success. The situation has left fans and industry observers questioning the true nature of her new role and its impact on the group’s future.

This contain an image of Min Hee Jin holding a microphone in front of her face and wearing a cap on top of her head

Fans question HYBE’s motives

Many Seoul Crushers and netizens have criticized HYBE, ADOR’s parent company, for what they perceive as media manipulation. Min Hee Jin’s previous statements indicate that the director position does not guarantee her authority in NewJeans’ production. This has led to speculation that HYBE still maintains control over the group and their artistic direction.

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The Min Hee Jin ADOR reappointment controversy has been further fueled by the apparent shelving of NewJeans’ planned full-length album. HYBE’s recent company report revealed no new music plans for the group for the remainder of 2024, contradicting Min Hee Jin’s earlier announcements.

Uncertainty looms over NewJeans’ future

The reappointment has raised concerns about Min Hee Jin’s actual influence in her new role. As she is no longer the producer for NewJeans, many question whether her position as director holds any real authority. This uncertainty has left fans frustrated and worried about the group’s artistic direction and future projects.

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Final thoughts: What’s next for Min Hee Jin and NewJeans?

The Min Hee Jin ADOR reappointment saga continues to unfold, leaving many questions unanswered. As the situation develops, fans and industry watchers alike are eager to see how this will impact NewJeans’ career and the broader K-pop landscape. 

This contain an image of Min Hee Jin holding a microphone in front of her face and wearing a cap on top of her head

What are your thoughts on this ongoing controversy? Share your opinions in the comments below!

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