Purple Kiss, a beloved 4th generation K-pop group, is facing a dramatic decline in album sales. Their latest release, “Headway,” sold only 854 copies on its first day, according to Hanteo.
This stark contrast to their previous success has left fans disappointed and pointing fingers at their management company, RBW.
From Rising Stars to Declining Sales
Purple Kiss debuted in 2020 under RBW, initially gaining attention and increasing their album sales. Their second comeback saw impressive numbers, selling 37,100 albums in the first week. However, subsequent releases have shown a steady downward trend:
Cabin Fever: 15,894 copies in the first week
BXX: 11,020 copies in the first week
Headway: 854 copies on the first day
Fans are questioning why the talented group’s music quality hasn’t translated to better sales figures. The significant drop in sales is particularly concerning, as it suggests a loss of momentum for the group.
Fan Disappointment and Frustration
Supporters of Purple Kiss are expressing their disappointment and frustration on social media.
Many believe that RBW’s alleged mismanagement is responsible for the group’s declining popularity. Some fans have criticized the company for being “money hungry yet lazy” and “self-sabotaging.”
Fans are calling out RBW for what they perceive as inadequate promotion strategies and poor decision-making. They argue that the company hasn’t done enough to showcase Purple Kiss’s talents or create engaging content for fans.
The Impact on Purple Kiss
The continuous decline in sales is particularly upsetting for fans who recognize the group’s potential.
Purple Kiss is known for their “insane vocals” and “insane dance line.” Member Chaein is praised as possibly “one of the best all-rounders we’ve ever seen.” Despite their talent, the group seems to be struggling under RBW’s guidance.
This situation raises questions about the challenges faced by newer K-pop groups in maintaining long-term success.
It highlights the importance of effective management and fan engagement in sustaining popularity in the competitive K-pop industry.
Possible Factors Contributing to Decline
Several factors might be contributing to Purple Kiss’s declining sales:
Over-saturation: Too frequent releases without adequate promotion can lead to fan fatigue.
Changing musical trends: The K-pop landscape evolves rapidly, and Purple Kiss may need to adapt their sound.
Lack of variety shows appearances: Limited exposure on popular TV programs could be affecting their visibility.
Insufficient international marketing: RBW may not be doing enough to promote Purple Kiss globally.
Fan Support and Hope for Turnaround
Despite the disappointing sales figures, Purple Kiss fans remain loyal and supportive. Many are rallying around the group, hoping for a turnaround. Fans are sharing positive reviews of the album and encouraging others to listen to Purple Kiss’s music.
Some fans are suggesting alternative strategies for promoting Purple Kiss, such as collaborations with other artists or more interactive content creation. This grassroots approach demonstrates the strong bond between Purple Kiss and their fanbase.
Final Thoughts: Purple Kiss Album Sales Plummet: Fans Slam RBW Management
As Purple Kiss faces this challenging situation, fans are rallying around them, hoping for a turnaround. What do you think could be done to boost Purple Kiss’s album sales and popularity? Share your thoughts in the comments!
