The K-pop industry was shaken to its core when HYBE’s internal document calling ZEROBASEONE ugly came to light during a National Assembly audit. The controversy, which erupted on October 24, 2024, sent shockwaves through the entertainment community and fan circles worldwide. HYBE’s internal report contained particularly harsh comments about the rising K-pop group’s appearance, sparking intense debate about industry standards and professional ethics.
HYBE’s Controversial Internal Document Revealed
During the high-stakes National Assembly audit, HYBE COO Kim Tae Ho faced rigorous questioning about the company’s internal document titled “Weekly Music Industry Report.” The report’s most controversial section described ZEROBASEONE’s group appearance as a “synergy of ugliness,” specifically referencing their upcoming appearances on popular shows like Amazing Saturday and K Star Next Door. This revelation sparked immediate outrage among fans, industry professionals, and media outlets, leading to widespread condemnation of HYBE’s internal practices.
CJENM’s Powerful Response
CJENM demonstrated remarkable solidarity by swiftly defending ZEROBASEONE through their Mnet Plus platform. They strategically created a special feature titled “A Synergy of Handsomeness: Moments of ZEROBASEONE’s Visual Blessings.” The platform showcased numerous fancams highlighting the group’s stunning visuals, effectively countering HYBE’s negative assessment. This move garnered widespread support from fans and industry insiders, who praised CJENM’s protective stance toward their artists.
Industry Impact and Resolution
HYBE faced unprecedented backlash from the global K-pop community, with fans organizing social media campaigns demanding accountability. CEO Lee Jae Sang responded to the crisis by issuing a formal apology for the inappropriate internal documents. The company took decisive action by removing their CCO, who was directly responsible for overseeing the controversial industry reports. This swift response highlighted the growing influence of fan communities in shaping corporate accountability within the K-pop industry.
Final Thoughts: HYBE’s ZEROBASEONE Controversy Aftermath
The incident has become a watershed moment in K-pop history, highlighting the critical importance of respectful industry practices and professional ethics. CJENM’s defense of ZEROBASEONE demonstrated a growing trend of industry solidarity and protection of artists’ dignity.
The controversy has sparked important discussions about internal evaluation methods and the need for more transparent and respectful assessment practices within the K-pop industry. What are your thoughts on how companies should handle internal evaluations of artists while maintaining professional standards and respect?
