HYBE’s Image Transformation Strategy
A groundbreaking revelation has emerged through leaked internal documents detailing HYBE’s ambitious plan to transform Chairman Bang Si Hyuk’s public image. The company’s strategic document outlines comprehensive plans to position Bang Si Hyuk as a more approachable figure in the entertainment industry. This carefully crafted strategy has ignited intense discussions about corporate image management within the K-pop industry.
The leaked documents, dated November 30, 2022, reveal HYBE’s meticulous attention to their chairman’s public perception. The company’s internal communications demonstrate a sophisticated understanding of media influence and public relations strategies. Their approach focuses on creating a distinct identity for Bang Si Hyuk that sets him apart from other industry leaders.
Comparing K-pop Industry Leaders
The internal document draws fascinating comparisons between Bang Si Hyuk and two other prominent industry figures:
J.Y. Park of JYP Entertainment and Lee Soo Man of SM Entertainment. HYBE’s analysis notes how J.Y. Park maintains his public presence through year-end concerts, while Lee Soo Man continues his self-promotional activities through various channels.
The document particularly focuses on an upcoming Prime Video documentary featuring Lee Soo Man, titled “Lee Soo Man: The King of K-Pop.” HYBE’s strategic response to this documentary reveals their competitive awareness and desire to differentiate Bang Si Hyuk’s image. Their internal discussions even included potential ways to highlight contrasts between their chairman’s approach and that of his industry peers.
Media Strategy Unveiled
HYBE’s sophisticated media plan demonstrates a clear preference for featuring Bang Si Hyuk in lifestyle-focused publications like GQ rather than traditional business magazines such as Time or Fortune. This strategic choice aims to present him as more than just another K-pop executive, but rather as an industry innovator who transcends conventional boundaries.
The document specifically outlines how they want to position Bang Si Hyuk with the narrative “He is not the king of K-Pop.” Instead, they aim to portray him as a paradigm-shifting game changer who breaks genre boundaries and transforms the industry landscape. This careful positioning shows HYBE’s understanding of modern media dynamics and brand building.
Corporate Image Building Tactics
The leaked documents reveal HYBE’s comprehensive approach to image management, including careful consideration of photo selection and media placement. Their strategy emphasizes creating opportunities for international media coverage, particularly during significant events at their U.S. branch.
This tactical approach demonstrates HYBE’s understanding that modern corporate leadership requires more than just business acumen – it demands a carefully crafted public persona that resonates with both industry professionals and fans alike.
Final Thoughts: HYBE’s Bang Si Hyuk Makeover Strategy Raises Questions
The exposure of these internal documents has triggered significant changes within HYBE, including the removal of the executive responsible for these reports. The revelation has sparked intense debate about corporate transparency and authenticity in the K-pop industry.
These developments raise important questions about the nature of public image management in the entertainment industry.
What are your thoughts on HYBE’s approach to reshaping Bang Si Hyuk’s public image? Do you think such carefully planned image management strategies are necessary in today’s entertainment industry?
