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 ILLIT Jennie Plagiarism Drama Exposes Belift Lab’s Contradictory Claims

The Controversy Unfolds

The K-pop industry faces another controversy as ILLIT’s debut planning documents surface online. These documents reveal BLACKPINK’s Jennie as inspiration for the new group. The revelation directly contradicts Belift Lab’s previous statements denying any connection to existing girl groups.

This contain an image of BLACKPINK's Jennie in ILLIT

Recent leaks exposed detailed planning documents comparing ILLIT and NewJeans’ debuts. The documents sparked intense discussion among fans and industry observers. The controversy deepened when mood boards featuring Jennie’s Instagram photos emerged.

Initial Plagiarism Allegations and Company Response

The controversy initially began with accusations that Belift Lab had copied ADOR’s marketing strategies. Similarities were found in various aspects, including conceptual themes and PowerPoint design elements. These allegations prompted Belift Lab to take defensive action.

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In June 2024, Belift Lab released a lengthy 30-minute video addressing these plagiarism allegations. The company explicitly stated ILLIT would not follow other girl groups’ concepts. They claimed such similarities would overshadow their new group’s unique identity.

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The Jennie Connection and Mood Board Analysis

The mood board controversy centers on two photos of BLACKPINK’s Jennie. These images came directly from the idol’s personal Instagram account. While using successful artists as inspiration isn’t uncommon, this discovery raises questions about Belift Lab’s transparency.

Industry experts note that Jennie’s influence as one of K-pop’s most prominent figures makes her a natural inspiration source. However, the direct use of her photos contradicts Belift Lab’s earlier statements about maintaining distance from existing groups.

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Impact on ILLIT’s Debut and Industry Credibility

The revelation has sparked heated discussions within the K-pop community. Fans question Belift Lab’s credibility after their contradictory statements. The situation highlights the delicate balance between inspiration and originality in K-pop.

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Social media platforms have been flooded with fan reactions, many expressing disappointment in Belift Lab’s handling of the situation. Industry observers suggest this controversy could impact ILLIT’s debut reception and the company’s reputation.

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Future Implications for K-pop Industry Practices

This incident raises important questions about transparency in K-pop group development. It highlights the need for clearer guidelines regarding inspiration versus imitation. The controversy may lead to industry-wide changes in how companies approach group concept development.

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Final Thoughts on ILLIT’s Jennie Plagiarism Controversy

The ongoing situation demonstrates the challenges new groups face in establishing unique identities. It also reveals the complex relationship between established and emerging artists in K-pop. 

This contain an image of BLACKPINK's Jennie in ILLIT

What are your thoughts on using established artists as inspiration for new groups? Share your opinion in the comments below!

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