Lee Hae In Signs With DoD, Sparking Fan Concerns
On December 20, the K-pop industry was abuzz with news of Lee Hae In’s latest career move. The talented singer and creative director signed an exclusive contract with DoD, leaving fans divided on what this means for KISS OF LIFE’s future activities.
DoD’s Exciting Announcement
DoD proudly announced their new partnership with Lee Hae In, praising her diverse talents and charms. The company expressed their commitment to supporting her growth across various fields, hinting at exciting projects on the horizon. Lee Hae In is set to take on a director role for a new project at DoD, showcasing her multifaceted abilities.
Lee Hae In’s Impressive Journey
Lee Hae In’s career has been marked by perseverance and growth. She first caught the public’s eye as a contestant on Mnet’s Produce 101 in 2016. Despite being eliminated, she bounced back and debuted as a member of I.B.I. Her talents truly shone when she took on the role of creative director for KISS OF LIFE, proving her skills extend beyond performing.
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Fan Reactions: A Mixed Bag
The news of Lee Hae In’s new contract has sparked intense discussions among fans. Some KISS OF LIFE supporters expressed concern about the group’s future:
“No…what do you mean she won’t work with KIOF anymore…” “I guess she won’t be working with them now…” “The new agency she’s moving to isn’t that great…”
Others pointed out potential issues within KISS OF LIFE’s current agency:
“KIOF’s agency neglected Lee Hae In. When she asked for ‘IGLOO’ to be the title track, they said, ‘Is it because it’s your producer friend’s song?’ and ended up pushing out ‘Get Loud.'”
However, many fans remain optimistic about KISS OF LIFE’s future:
“They’re over” “they’re in trouble” as if KIOF haven’t been contributing a lot to the creative direction and production that got them here. Like this is Kiss of Life we’re talking about…relax
Lee Hae In’s Bright Future
While concerns about KISS OF LIFE persist, it’s clear that Lee Hae In’s career is on an upward trajectory. In addition to her new role at DoD, she continues to work as a creative director on the JTBC program, Project 7.
This demonstrates her ability to balance multiple high-profile projects simultaneously.
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Final Thoughts: What’s Next for Lee Hae In and KISS OF LIFE?
As Lee Hae In embarks on this new chapter with DoD, the K-pop world eagerly awaits news of how this will impact KISS OF LIFE. Will the group continue to benefit from her creative input? Or will this mark a significant shift in their direction? Only time will tell, but one thing is certain: Lee Hae In’s talent and vision will continue to shape the industry in exciting ways.
What are your thoughts on Lee Hae In’s new contract? How do you think this will affect KISS OF LIFE’s future activities? Share your opinions in the comments below!
