NewJeans, one of K-pop’s most successful fourth-generation groups, has officially announced their departure from ADOR entertainment agency. The announcement came during an emergency press conference on November 28, where members shared their heartfelt reasons for leaving.
This decision marks a significant turning point for the globally acclaimed group, who has consistently topped charts since their debut.
The Breaking Point
Member Hanni first addressed the press, detailing the circumstances that led to their departure from ADOR. Danielle then stepped forward, expressing the group’s unwavering determination to continue their musical journey. The members emphasized their commitment to maintaining their artistic freedom and deepening their connection with fans, known affectionately as Bunnies.
Future Plans and Challenges
The group faces potential challenges regarding their name rights after leaving ADOR. However, Danielle’s powerful statement, “NewJeans never dies,” showcases their fierce determination to retain their identity.
The members have outlined ambitious plans to proceed with their scheduled activities and are already working on new music for their fans in the coming year. Their commitment to continuing their artistic journey remains unshaken despite the uncertainties ahead.
Moving Forward Together
Despite the uncertainty surrounding their name usage, NewJeans remains united in their decision to chart a new path. They expressed their desire to continue working with former creative director Min Hee-jin, highlighting the strong creative bond they’ve developed. The group’s primary focus is maintaining their unique musical identity while expanding their global reach and staying true to their artistic vision.
A New Chapter Begins
The members have assured fans that their scheduled activities will continue without interruption. They’re particularly excited about releasing new music and meeting Bunnies worldwide. Their determination to fight for their name rights while pursuing their artistic goals demonstrates their growth from rookie idols to confident artists.
Final Thoughts: NewJeans’ Bold New Chapter
The future holds both challenges and opportunities for NewJeans as they navigate this significant transition in their career. Their courage in taking control of their artistic direction sets a precedent in the K-pop industry.
What are your thoughts on NewJeans’ brave decision to chart their own path? Share your support for their new journey in the comments below.
