ZEROBASEONE Sparks Joy With Unique Social Media Language at GDA

Breaking New Ground in K-pop Communication

ZEROBASEONE has captured attention with their innovative social media approach at the 2025 Golden Disc Awards. The K-pop group’s official account surprised fans with their unique communication style after winning the Best Album award.

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Their use of a tone indicator in their celebratory post has sparked conversations across social media platforms, marking a potential shift in how K-pop groups interact with their fans online.

Award-Winning Moments at Golden Disc Awards

The prestigious ceremony took place on January 4-5, 2025, at the Mizuho PayPay Dome in Fukuoka, Japan. ZEROBASEONE secured their victory in the Best Album category for “You Had Me At Hello,” competing against some of the industry’s most established acts.

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The group’s achievement marks another milestone in their rising career trajectory, demonstrating their growing influence in the K-pop industry. Their win at such a prestigious ceremony highlights their rapid ascent since their debut.

The group’s official account (@ZB1_official) posted a heartfelt message stating, “Whenever ZB1 goes to an awards ceremony and comes back holding a trophy, it’s tough on my heart (positive).” This unique addition of the tone indicator “(positive)” set social media abuzz.

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Tone indicators help clarify the emotional intent behind text-based communications, preventing misunderstandings in digital conversations. This practice, while common in certain online communities, is rarely seen in official K-pop group accounts, making ZEROBASEONE’s approach particularly noteworthy.

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The Evolution of K-pop Communication

The use of tone indicators represents a significant shift in how K-pop groups communicate with their fans. Traditional K-pop social media posts tend to be more formal and structured, but ZEROBASEONE’s approach brings a more casual and relatable tone to their interactions. This change reflects a broader trend in the industry toward more authentic and transparent communication between idols and their fans.

The ZEROSE Connection

Many fans, known as ZEROSEs, have linked this communication style to member Gyuvin. His frequent use of tone indicators in fan communications has become his signature style. This personal touch in official communications has strengthened the bond between the group and their dedicated fanbase. The adoption of Gyuvin’s communication style by the official account suggests a more personalized approach to fan interaction.

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ZEROBASEONE’s innovative approach to social media communication could potentially influence how other K-pop groups interact with their fans. Their use of tone indicators demonstrates an understanding of modern internet culture and shows a willingness to adapt to changing communication trends.

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This approach might set a new standard for K-pop social media management, encouraging more groups to adopt similar strategies.

The group’s embrace of internet culture demonstrates their understanding of modern communication trends. Their willingness to incorporate elements like tone indicators shows their commitment to clear and authentic fan communication.

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This approach not only helps prevent misunderstandings but also creates a more intimate connection with their fanbase. What do you think about K-pop groups using tone indicators in their official communications? Share your thoughts below!